beach buddy
MAKING RECYCLING FUN.
Beach Buddy is a campaign which aims to create a more fulfilling beach recycling program that simultaneously recognises the efforts of those who take part, while involving the younger generation in environmental preservation. This is achieved through three different design components; marine animal trading cards, collection bags, and an app.
TRADING CARDS
COLLECTION BAG
APP
The trading cards are the audience's first point of contact with the campaign. Handed out with purchases at local beach kiosks, the cards inform parents and their children about the issue of plastic waste in our oceans. The second point of interaction is in the form of collection bags that can be found at beach entrances. The intention is for kids to use these while collecting plastic waste on the beach.
The final aspect of the campaign is the Beach Buddy app, which both the QR codes and collectible bags encourage the audience to download. The app aims to gamify the act of recycling, making it fun and engaging for the younger generation to get involved in environmental preservation. Each piece of plastic scanned and recycled earns points, which can be saved and cashed in later for various real life rewards.
